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Hi, I’m Kelsey Haywood Lucas — a beauty editor, content strategist and freelance writer who reaches tens of millions of people across multiple industry-leading publishers such as Hello Giggles, Well+Good, What To Expect, BabyCenter, Scary Mommy, Brit + Co and Girls’ Life magazine.

You’ll find me on the masthead at Girls’ Life, the top magazine and media brand for teen girls, where I currently serve as editor-at-large after eight amazing years as head of content and marketing.

Today I’m also a freelance writer and editor who produces beauty, wellness, parenthood and lifestyle content. I can frequently be found dishing out hot takes on skincare, self-love and my latest shopping obsessions. (Want to pitch me? Get in touch here.)

As a content strategist and branding consultant, I specialize in producing compelling, curated content that tells a story and inspires an action. I’ve spearheaded content creation and developed custom campaign strategy for hundreds of top brands including Barnes & Noble, Clean & Clear, Covergirl, Dermalogica, Disney, Dove, HarperCollins, Kohl’s, Macy’s, Nordstrom, Playtex, Scholastic and Skechers.

I’m the author and producer of Best Hair Book Ever! from HarperCollins. (Find it in bookstores everywhere or shop online at Amazon, Barnes & Noble and Target.)

And I’m really good at Instagram. Using exclusively organic growth tactics and content strategy — meaning no bots or sketchy stuff — I cultivated an audience of over 160,000 followers for the @girlslifemag Instagram account, which I launched and managed. I also developed, launched and managed an account and digital community that a publishing partnerships director at Instagram called a “very cool success story” and earned me an invitation to share my strategy, vision and tactics with the Instagram team.

On my personal account (find me here!), I reach over 4,500 highly engaged followers. My content has been spotlighted by brands such as Artipoppe, Coterie, Isabel Maternity for Target, Lele Sadoughi, Lively and The Sustainable Baby. I most recently partnered with Colugo as a member of their #CompleteCrew influencer and beta testing team.

I love sharing the things I love with my audience. If you’d like to partner with me on content or pitch a product for consideration, please reach out here.



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