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Kelsey Haywood Lucas produces beauty, wellness, lifestyle and feature content that reaches tens of millions of people across multiple industry-leading publishers — including Girls’ Life magazine, Brit + Co, Lulus and Baltimore Bride.

She’s the head of content at Girls’ Life, the top magazine for teen girls, where she oversees editorial and content strategy across print, digital, social and experiential — focusing on everything from breakouts and blush to body image and personal empowerment.

Kelsey has spearheaded content creation and developed custom campaign strategy for top beauty brands such as Covergirl, Neutrogena, Clean & Clear, Dermalogica, Playtex, Palmer’s and Dove, as well as fashion brands such as Barbizon, JouJou, Kohl’s and Skechers.

In the book publishing space, she’s consulted on strategy and developed content for Barnes & Noble, Disney, Scholastic, Simon & Schuster, Macmillan, Houghton Mifflin Harcourt and HarperCollins.

She’s also the author and producer of Best Hair Book Ever! from HarperCollins—find it in bookstores everywhere (or shop online at Amazon, Barnes & Noble and Target).

In her (rare) spare time, Kelsey can be found taking an intense spin class, searching for the best brunch *mocktails* in Baltimore (she’s currently expecting and loves a faux mojito), weekending in Palm Springs (her second home) or binge-reading through the stack of books sitting on her bedside (the latest thriller, YA favorites, classic lit — all of it). She’s obsessed with skincare, self-care and Sonny (her Frenchie pup).

Using organic growth tactics and smart content curation strategies, Kelsey has cultivated an audience of over 160,000 followers for the Instagram accounts she has launched and managed.

On her own personal accounts, Kelsey reaches more than 20,000 followers through Instagram and Twitter. Follow her for beauty unboxings, product recommendations, puppy pictures and lifestyle hacks.


Meet Sonny Lucas

“Sun’s out, tongues out” is his motto. Enjoys brunching, barking, napping, yoga and chewing. ALL THE CHEWING. Often confused for a tiny bear cub. Not on Instagram — but has his own hashtag. Follow his adventures here.



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